E²P Certified Practitioner · Preview
w01 l01 business need and problem framing
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What problem are we actually solving?
Most delivery failures are not execution failures. The team hits the dates, ships the scope, closes the tickets — and the organisation is no better off. The failure happened in week one, when nobody separated the problem from the solution someone had already picked.
A business need is a gap between where the organisation is and where it needs to be. It is not a feature, a system, or a project.
The solution arrives first
You will rarely be handed a problem. You will be handed a request: we need a new CRM, we need to be on the cloud, we need an app for that. Each is a solution wearing a problem's clothes. Accepting it as the starting point is how a project ends up delivering exactly what was asked for and nothing anyone needed.
The analyst's first move is to walk the request backwards until a measurable gap appears.